FULLSTOP CAMPAIGN is a school project with the objective to design at least 10 different items for a Social Campaign.
The Campaign aims to educate the middle age consumer of their meaningless fur shopping habbit.
First, to create an existence, we launch or Social Media page where we introduce ourself to our audience here and eventually lead them into our website.
Here in our website, the audience can check on more about the animal abuse cases and the way to stop them. There also an event countdown timer just below the Hero banner to inform the audience for our latest event.
The poster series are installed with Zappar Augmented Scan. This make the poster into an interactive poster. The audience are "lure" to scan the poster by the promotion only to learn about the animal cruelty.
This is the Poster after Scan.
The Killing will never end, they will always be demand in the market. Weather it is food, fashion or other product. Thus the reminder of our abuse should never stop too. The endless card will never stop to remind the audience.
